Ice Sculptures, Ice Luges, Ice Carvings for Baltimore Maryland, Virginia and Washington DC
Craft Cocktail Ice Companies and The "NEED" for clear ice.

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Craft Cocktail Ice Companies and The "NEED" for clear ice.

Greetings Google Reader,

I just wanted to put my two cents out into the world on the market state of craft cocktail ice or (Artisan Ice Cubes). Is it a Fad or is it here to stay?

1st let me just say i’m a C+ student blogger, my writing style is how I speak with a southern drawl and sub par grammar so I do apologize for any grammatical issues found below!!!

Back in 2011 when I was working for a small company in the south as the “warehouse guy”. (yes I was super duper important), we had a request come across the order board for 2” cubes. At first I thought it was a joke. My then boss Gary said “no really there is a night club that wants 200 crystal clear ice cubes and that’s it”. Being I had only made ice sculptures this seemed very odd to me. “Why would they waster their money? Ice is Ice!!!”. It’s not that I was shocked someone wanted to put clear ice in a glass, it was the fact that someone was willing to pay $.50 per cube! I mean the average cocktail price in our city was $6 maybe so someone spending almost 10% of the cost for a what honestly felt more like a garnish seemed insane. Selling frozen water for a living already seemed like one of the most ridiculous career choices available which is probably halfway why I was drawn to it. That request ended up being the beginning of the FAD phase of the industry. This period of time was ice sculpture companies all experiencing the same feelings and confusion. Ice Sculpting businesses are not generally directly linked to the mixology and craft cocktail network so we were all a bit dumb founded. Sure you can find examples of this trend in early markets from NYC and other large cities but for me personally that was day 2011 was the year it bleeped on radar.

Fast forward to 2013 when Ice Lab opened its doors. It would seem we were getting this odd request on a regular basis making it less odd and more of a “well I guess this is a thing for now”. To be honest I still thought it was just everyone playing copy cat to the trendy, upscale bars first to introduce this invisible floating water levy. I was very wrong! We have since seen companies popup that solely sale cocktail ice. What kind of madness is this! As a business owner I would feel a little nervous having all my eggs in this basket but we have only seen growth over 5 years in this line of items so I suppose it is less and less risky.

Something I had to address in this blog is the advertising strategies. I’ve seen companies advertise that large pieces of clear craft ice reduces the dilution in you glass, melts much slower blah blah blah but lets get it straight… it’s just something visually cool and whether or not it sticks around as an industry standard remains to be seen. I do not think it will forever change the cocktail but it’s a fun period for it! The FAD phase will most likely not go anywhere anytime soon, but I think it to be very possible that folks eventually get sick of getting bonked on the nose everytime they take a sip. National distribution is every ice companies dream but shipping ice is financially crazy. It’s heavy and packaging is 1/3 your cost! Your best bet as a bartender or restaurant manager is to find a reputable company near you and make it happen.

Let’s all collectively check back in 5 years from now and see if we have moved into the industry standard phase. If you read this… who are you and what are your thoughts on the trends?

  • Casey Lee Conner ( Owner ) Ice Lab Ice Sculptures, Inc.

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Ice Sculptures and The Ever Changing Special Events Market

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Ice Sculptures and The Ever Changing Special Events Market

     So we are well into the warm season, or as most ice carvers like to call it SLOOOW SEASON! I'm not the oldest carver in the game but it only takes 3 points on a graph to gather a correlation. I've seen enough holidays come and go to know that us americans are partying a bit more each year. I'm certainly not an economist but I can say without a doubt that things have been on a positive gain since the drop in 2008. What has been most interesting to me is seeing how heavily social media and web sales have affected marketing strategies baby boomers are being forced into Twitter, Facebook and Instagram. Think about that baby boomers. . . tweeting!  I think it's all positive. It's no longer necessary to go to Kinkos and make 1000 flyers, go door to door or send out mass marketing emails. The people who you want to sale to can follow you in a noninvasive way and it seriously rocks. I can't wait to see where this roller coaster called FREE MARKET takes us, but I can assure you we are climbing the hill right now.

If you didn't know this already there really is no reasons for the posts,                                           I just enjoy putting my thoughts out there.

Much Love,

Casey Lee Conner

ICE LAB ICE SCULPTURES

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Where do we buy our ice sculpting tools?

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Where do we buy our ice sculpting tools?

     If you ever want to try ice sculpting for yourself here is a great resource. You can buy a 300lb 10"x20"x40" block usually costing around 75 bucks. We encourage learning all of the correct safety precautions first then ATTACK!  Visit www.icesculptingtools.com this company is owned by Aaron Costic, one of the top carvers in the world. It only makes sense that he knows what tools work for what! He has a great youtube channel full of awesome videos to learn from!

YOUTUBE LINK : https://www.youtube.com/user/aaroncostic

That is all!

Much LOVE,

-Team Ice Lab

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How is it going?

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How is it going?

     It has been quite a few months since ICE LAB opened its doors.  I would first like to say it has been an amazing experience so far working with so many wonderful people.  We have had the honor of being part of some really great events and we cannot express enough our appreciation to those who chose us as their ice display provider. 

     The phone seems to ring a bit more and more each day and we keep adding some awesome guys and girls to our staff month to month. I try to keep the company and products fun and fresh. If you see something that you think would make us better, let me know! constructive criticism is always welcome. 

     This "BLOG" is simply a way to let our customers get to know US better. 

You stay classy San Diego!

-Casey Lee Conner ( Owner ) 

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